This Friday, March 17, the CAINTRA Women's Commission, chaired by Haidé Sánchez, had a luxurious visit from Nazareth Black, CEO of Zacua the presence of Nazareth Black, CEO of Zacua, manufacturer of the first Mexican electric car 100%. manufacturer of the first Mexican electric car 100%.

At the meeting, the attendees were able to learn about the trajectory of our special guest, who shared with the group the challenges she has faced and overcome to position the Zacua brand. shared with the group the challenges she has faced and overcome to position the Zacua brand within the Mexican and global automotive industry. within the Mexican and global automotive industry.

Nazareth narrated how the plans to start operations and begin manufacturing the first Mexican 100% car had to overcome different challenges, such as the earthquake 100% Mexican car had to overcome different challenges such as the earthquake that struck Mexico in 2017, and the SARS-COV-2 pandemic Mexico in 2017, and the crisis resulting from the SARS-COV-2 pandemic that began worldwide in 2019. worldwide in 2019.

She also underscored what it has meant for her to enter an industry where men predominate. men predominate, indicating that she sometimes feels anxious because she does not know what is going to happen in her environment. anxiety due to the fact of not knowing what is going to happen in the environment.

"So, if I don't know what's going to happen, I need to make it happen the way I want it to happen, and we worked to make things happen the way we wanted. to make things happen the way we wanted them to happen."

In this regard, she pointed out that one of the keys as an entrepreneur was to adapt to the requirements of the market. requirements of the market, which meant not only focusing on vehicle production, but also providing legal advice, digital marketing legal advice, digital marketing, special vehicle orders and nearshoring. nearshoring.

He emphasized that the production line at the Puebla plant is made up of women, who manufacture the vehicles by hand using domestic components. the vehicles by hand, using national components, as one of the brand's policies is to work with 100 percent Mexican companies. of the brand is to work with one hundred percent Mexican companies.

She shared that they are currently working with different initiatives hand in hand with universities with the objective of the objective of empowering women from an early age and making them aware that they can study and develop in any that they can study and develop in any career they wish.

"What we need are empowered girls, women from the age of six alone we are biased, and we start to think that if I want to study a career or I think that to study a career you need to be very I think that to study it you need to be very intelligent and you have to be a man and we start this self-bias by not considering those careers because you have to be very We start that self-bias by not considering those careers because you have to be very intelligent, you have to be a man".

"We have to apply the effort from that early stage," he added.

The businesswoman from Monterrey was grateful for the opportunity to share her experiences with the group of women leaders of the CAINTRA Women's Commission. with the group of women leaders who are members of the CAINTRA Women's Commission.

"It's a lot of positive energy, being a woman is extraordinary and the excitement and energy that they emanate is very important. very important, because you realize that the women of Monterrey are very enterprising and this kind of entrepreneurial and this type of movement makes you understand that this is moving forward and will not stop, since women are women are going for important positions of power," she affirmed.

He highlighted the teamwork carried out in Zacua:

"The truth is that I have to be the face of a project, but we are a great team of men, women, Mexicans; with the spirit of moving Mexico forward and projecting ourselves to another level in the global arena, as a country that as a country that has people with creative talent and the capacity to innovate in the automotive sector. the automotive sector.

"For me, it means acting on behalf of this whole team, of people that we are working with the same common goal and dream," he said.

He noted that it is currently a very exciting time for the automotive industry.

"It is historic, because it puts us at a juncture where electromobility allows us the opportunity to move into a different field. opportunity to move into a different arena, because it is technology; it allows us to start innovating and the industry is going through the most exciting movement since its inception. to innovate and the industry is going through this most exciting movement since its inception, we are talking about the from transitioning everything, from the type of vehicles, in a 137 year old industry that was created around two things: one the engine, the around two things: one the combustion engine and the other the male gender, that doesn't go anymore. anymore.

"We are going for a completely different engine, and apart women within the sector pushing, but not the industry in general, but the national industry. Very good things are coming and there are a lot of people people who are betting on supporting this project and joining in from their own areas".

And he addressed a message to women entrepreneurs and entrepreneurs in general:

"Being an entrepreneur may be the career that is not recognized with a degree, but it is the career that gives you the best of the possibilities to expand your mind and intellect in every direction, being an entrepreneur is having to learn everything, and having to develop many entrepreneur is having to learn everything, and having to develop many different skills in order to get your business different skills to be able to take your business forward, so for me it is the most complete career that exists. you develop knowledge, you develop soft skills, hard skills and with that in mind, it allows you to be a 360º human. allows you to be a 360º human being".

"The advice is: Mexico needs more entrepreneurs and it is time to start projecting ourselves as a country of entrepreneurs. as a country of entrepreneurs," he concluded.

To conclude the event, the members of the CAINTRA Women's Commission were able to get a close-up look at the MX3 model, manufactured by the brand. the MX3 model, manufactured by the brand.

CAINTRA, Nuevo León