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    Creativity and innovation of industrialists make the difference in the face of the water challenge facing Nuevo León: CAINTRA

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    September 28, 2023

    Crises drive creativity in those who do not give up, and the water challenge we are currently experiencing in the state of Nuevo León has driven innovation in industrialists. the state of Nuevo León has spurred the innovation of the state's industrialists, who have not stood idly by to face this situation. of the state's industrialists, who have not stood idly by to face this situation.

    As part of the actions of the Sumemos un Chorro campaign, which aims to bring together the industry's efforts against drought in support of the most vulnerable. industry's efforts against drought in support of the most vulnerable, the industry has been able to reconfigure and adapt its processes to find solutions in the immediate, medium and long term. and adapt its processes to find solutions in the immediate, medium and long term. terms.

    An example of this is the donation that we made in coordination with the Secretary of Equality and Inclusion of the State Government and our partner of the State Government and our partner Heineken, we carried out for the benefit of the inhabitants of Cadereyta Jiménez, Nuevo León. the inhabitants of Cadereyta Jiménez, Nuevo León, to whom we delivered 250 umbrellas to protect them from the sun during their daily sun protection from the sun during their daily activities, as well as 10,000 liters of canned water, a product of the creativity and innovation product of the creativity and innovation that has resulted in the reconfiguration and adaptation of processes in the industry. processes in Monterrey's industry. To date, we have donated more than 34 million cubic meters of water. million cubic meters of water to those who need it most through the Sumemos un Chorro campaign. a Chorro campaign.

    This adaptation of processes in the industry also includes actions to redouble efforts in the care and responsible use of water in operations, making increasingly greater use of water. and responsible use of water in the operations, making increasing use of treated water, reusing water from cooling towers, investing in water-saving treated water, reusing water from cooling towers, investing in water-saving equipment, or adopting dry processes, detecting and repairing leaks, as well as carrying out water awareness campaigns to raise water-saving awareness campaigns among our employees.

    We are all part of the solution and the industry is reinventing itself to take care of our most precious resource by implementing changes in its processes to reduce water consumption. by implementing changes in its processes to reduce water consumption, demonstrating our commitment to the sustainable future of Nuevo León.

    We will always have challenges and crises to overcome, we will continue to work together with the state authorities "Sumando un Chorro" to build a comprehensive solution to this challenge. authorities "Sumando un Chorro" to build an integral solution to this challenge posed by the drought in order to move forward and prepare for the future. drought to move forward and prepare for the future.

    CAINTRA NUEVO LEÓN