A UNIQUE ORGANIZATIONAL CULTURE

March-April 2019

Part of CAINTRA's success is centered on the culture it shares at its core. shared from its core. We count five keys as part of the set of values, experiences and beliefs that give strength to our institution.

In addition to an unparalleled commitment, today, on the 75th anniversary of the Chamber's history years of the Chamber's history, CAINTRA's team is guided by the following institutional values in its daily activities. We share them by means of concrete examples of the work we do, in the words of our team members. work, in the words of the members of our team.

Passion for service

"In keeping with this spirit of competitiveness and innovation, at CAINTRA we promote a new organizational culture based on a value system that always encourages CAINTRA we promote a new organizational culture based on a system of values that always encourages professional ethics," says Selene Arregoitia, CAINTRA's Human Resources Director. professional ethics -says Selene Arregoitia, Director of Human Resources at CAINTRA-, without leaving aside the orientation to results and sustainability". and sustainability of results". A tangible example of this is the recent creation of the Human Resources Department, which is in charge of developing these cultural renovations and creating more tools for the well-being and better performance of our employees. the well-being and better performance of our employees.

"This cultural transformation that CAINTRA is bringing about responds to the main objective of strengthening us as a chamber and always seeking excellence in the service we provide to our clients. and to always seek excellence in the service we provide to each of our members," Arregoitia each of our members -continues Arregoitia-. We have set specific objectives that we are sure will translate in the short and medium term into a higher quality of service for our members. short and medium term in the form of higher quality in member services, as well as in the innovation of our services and programs".

Integrity and honesty

One of CAINTRA's strengths is to look at problems and face them openly. In January, CAINTRA celebrated the 30th anniversary of the of the Environmental Protection Institute of Nuevo León (ipa), at a critical moment in terms of environmental issues. issues. "Can things change despite such an apparently adverse scenario? The answer is simple: we cannot afford nor do we have the time to believe otherwise," said Ana Margarita Garza Villarreal, president of the ipa's board at the time. of the ipa Council. "While the global fight is about avoiding a 2°C increase in the planet's temperature, our local fight for air, water or waste quality involves great efforts. We must be convinced that all these battles are winnable; the alternative is not an option.

On his role in this fight, Garza Villarreal continued:

"As an industry, we know that we play an important role in solving many of these challenges. For this reason, the industrial sector, through ipa, has through ipa, has prepared the In Balance environmental agenda, which is a route to the future, a response to the call that society is making today, under a common agenda for sustainable development, to eradicate poverty and protect our planet. today, under a common agenda for sustainable development, to eradicate poverty and protect our planet".

3. Personal and organizational development

"Human capital is one of the most important resources. María Guadalupe Garza Flores, president of the Women Entrepreneurs Commission of CAINTRA Nuevo León, insists, "The human capital is one of the most important resources. CAINTRA Nuevo León-. The transformation of jobs in the digital era in the digital era requires talent, skills, knowledge and creativity, knowledge and creativity. Constant training is necessary to adapt to the necessary to adapt to the industrial 4.0 transformation."

For Garza Flores, a strategic task for organizations "is to generate opportunities for growth and development within the work team. Investing in the theoretical and and practical training of the workforce will help drive the company's growth. the company's growth.

"The challenges are many, but the only option we have is to adapt to change. In Nuevo León we are at the forefront spearhead," continues Garza Flores. With the Nuevo León 4.0 Initiative With the Nuevo León 4.0 Initiative, industrialists, academia and the government are coordinating efforts aimed at the fourth industrial revolution. coordinated efforts aimed at the fourth industrial revolution and we have the advantage of being part of it."

4. Teamwork

For the outgoing president of CAINTRA Nuevo León, Mr. Juan Ignacio Garza Herrera, Mexico is currently facing risks both internally and externally. Juan Ignacio Garza Herrera, Mexico is currently facing risks both internally and externally. "Issues such as the renegotiation of nafta or the past federal elections have created an federal elections generated an atmosphere of uncertainty for economic activity. Faced with this situation, CAINTRA has positioned initiatives that will contribute to achieving economic growth that covers all the needs of the population, recognizing that the the population's needs, recognizing that what has been achieved so far is positive and is that what has been achieved so far is positive and is a precursor to generating better-paid jobs and greater well-being in society. It is necessary to continue with these joint efforts between the government and the industrial sector.

"During the campaign, CAINTRA had an approach with the different political forces. An invitation was extended to the five presidential candidates and a discussion forum was held with the candidates for the Senate of Nuevo León," shares Juan Pablo Garza, president of the Legislative Liaison Commission of Nuevo León. of Nuevo León," shares Juan Pablo Garza, president of CAINTRA's Legislative Liaison Commission, on another example of CAINTRA's CAINTRA's Legislative Liaison Commission, on another example of the willingness to work as a team.

5. Trust

Acting with confidence in the future and giving members confidence by opening doors are at the core of the chamber's culture. members by opening doors represent the core of the chamber's culture. Roberto Olvera Rodarte, President of CAINTRA's SME Commission, "the benefits and actions that CAINTRA carries out for its associates are varied and it is important that they are known and taken advantage of by its members. actions that CAINTRA carries out for its associates are varied and it is important that they are known and taken advantage of by all the companies that make up the chamber. This requires a new approach in the communication and dissemination of events, calls for proposals and of events, announcements and services that can be used by SMEs. SMEs -shares about this opening-. Tools such as social networks, distance training and the Transforma magazine will play an important role in this strategy. The latter is a fundamental piece, a platform that shares with SMEs topics of interest and recommendations to improve their productivity. of interest and recommendations to improve their productivity". According to Olvera Rodarte, "companies must look at their their environment and participate in its development. This This attitude of awareness towards the community in which a company is located also generates important benefits for the company. to the company. I invite businessmen to approach the chamber, a unique space for linkage and participation in Mexico's industrial sector.