At New Lion we are united to fight drought and we must start by helping those who need it most.
Companies are joining forces to support our community, as we have done in other crises.
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At New Lion we are united to fight drought and we must start by helping those who need it most.
Companies are joining forces to support our community, as we have done in other crises.
Knows the actions
The water crisis in Nuevo León impacts us all. In order to move forward, the participation of all sectors is necessary:
The only way to protect ourselves from the lack of water is to work together, government, business, the countryside, the media and all citizens.
N.L. industry, which generates 26% of the state's GDP and nearly 30% of the state's jobs, is reinforcing its commitment to the community by activating a series of measures to provide water at a time when it is most needed.
Immediate, medium and long-term support actions
to build a comprehensive solution
At disposal and rehabilitation of wells and donation
of treated water.
Note: Each tinaco is equivalent to 750 liters, each garrafón is equivalent to 20 liters and each pipa is equivalent to 10,000 liters."
Provision of water and storage facilities
to the most vulnerable communities.
Total sum of donated water in pipes and bottles.
Redouble efforts to care for water within
of the industry's operations.
Water saved for implementation of measures
in the companies.
Note: Each tinaco is equivalent to 750 liters, each garrafón is equivalent to 20 liters and each pipa is equivalent to 10,000 liters."
donation of treated water


Water that the industry provides to the public.
Note: Each tinaco is equivalent to 750 liters, each garrafón is equivalent to 20 liters and each pipa is equivalent to 10,000 liters."
Considering that the self-supplied industry
has 4% of water (Source: CONAGUA)
The industry has established an emergency action plan
for the benefit of the community, in five lines of action:





The above is in addition to all the actions,
best practices and plans implemented by companies in the state.
The industry consumes
of water in New Lion
The only way to protect ourselves from the lack of water is to work together, government, business, the countryside, the media and all citizens.
To receive more information on the current water situation,
subscribe to our newsletter here.
Download the official tool kit for this campaign.
Suggestions for use:
- Branding of your social networks, website, and digital platforms.
- Tarpaulins, signage in your community support activities.
- Internal communications to your employees.
Remember to tag CAINTRA and use the hashtag
#SumemosUnChorro